For the dreamers & doers, the big-believers & action-takers.
The visionary leaders, mother-makers, & heart-led founders, ready to
build an online home that showcases their brilliance, magnetises dream clients, and expands their impact and their income.

Beautifully-aligned, strategically-crafted online homes
that feel like
you and
magnetise
dream
clients.

Website Alchemy

THE ULTIMATE TWO-WEEK WEB DESIGN EXPERIENCE

For the heart-led, female founder who wants a website that reflects the soul of her business, showcases her brilliance and deeply connects with dream clients - expanding her impact AND her income! 

THE ULTIMATE WEB DESIGN EXPERIENCE

THE ULTIMATE TWO WEEK WEB DESIGN EXPERIENCE.

You’re done with a website that just “does the job.” You’re ready for an online home that is freakin magnetic!!

You’re ready for an online home that feels like who you are, now. One that mirrors your growth, your magic, your depth and supports your next level. One that reflects your brilliance and your work. That shares your voice, tells your story and deeply connects.

Your business has grown. Your work has deepened. You’ve found your voice, your rhythm, your people.

But your website is
stuck in an old
version of you.

Screenshots of two websites, one for Brueys Lodge in Japan featuring accommodations and pool, and the other for Shan Kennedy Art showcasing artwork and sculptures by the beach.

Your business has grown. Your work has deepened. You’ve found your voice, your rhythm, your people.

But your website is still stuck in an old version of you.

You’re done with the DIY site that just “does the job.” You’re ready for an online home that feels like you… the next level you.

One that mirrors your growth, amplifies your magic, and supports your next level. One that showcases your brilliance and your soul work. One that shares your voice, tells your story and connects deeply with the people you’re here to support.

W E L C O M E T O

WebsiteAlchemy

The ULTIMATE web design experience that takes the soul of your brand - vision, values, voice, and vibe - and transforms it into an online home that not only looks stunning but speaks to your dream clients. And we get it done in just TWO WEEKS!

The ULTIMATE web design experience that takes your brand - your vision, values, voice and vibe - and TRANSFORMS it into an online home that not only looks STUNNING but SPEAKS to your dream clients.

Let's build your dream site

WEBSITEALCHEMY is a

SOULFUL, STRATEGIC, AND STREAMLINED DESIGN EXPERIENCE - Clear, focused, intentional, and done for you in just two weeks.

TRANSFORMATION - From DIY’d and mismatched to elevated, aligned, intuitive, and ready for your next evolution.

DEEP-DIVE INTO THE HEART OF YOUR BRAND - And the woman you’re becoming… before design even begins.

CUSTOM-DESIGNED SQUARESPACE WEBSITE SERVICE - Strategically crafted to tell your story and connect deeply with dream clients.

IMMERSIVE BRAND EXPERIENCE - Weaving soul, strategy, story, and style into every page so your website becomes a true reflection of you.

SPACIOUS, SUPPORTIVE, COLLABORATIVE PROCESS - Grounded, intentional, and designed to take you from overwhelmed to clear, confident, and proud.

WEBSITE YOU UNDERSTAND AND FEEL EMPOWERED TO EDIT - With intuitive structure, simple backend systems, and everything set up for long-term ease.

I N S I D E

Every project is unique, and shaped by your vision, and business needs.

If your brand visuals, strategy or copy also need a little magic touch, or you’d like support with refining your offers and packages, I can totally help you with all of that too. Let’s chat!

WebsiteAlchemy

  • Brand strategy questionnaire - so that every design decision is aligned and grounded in intention.

    Pinterest Board – a shared space to pin inspiration and ideas that capture your desired look and feel.

    Timeline & Design Brief – clear milestones and expectations delivered

    Strategy and planning call

    WhatsApp private chat – for real-time communication

    5 custom-designed pages - home, about, services, contact, blog

    Styled with your branding - bring your fonts, colours and high-quality, brand aligned photographs or stock images (if you need help with your brand identity or photos, let’s chat)

    Copy Guide & Templates - to help you write your website copy (or, if you’d like me to write it for you, let’s chat!)

    Shared Drive – one organised hub in Google Drive to upload all assets.

    Mobile-Optimised - so your site looks stunning on all devices

    Domain setup and/or connection

    Foundational SEO - on page and meta data

    Website handover call and 7 days post-launch support

  • Let the magic begin!

    Onboarding Call - we’ll lock in your vision and vibe before design begins.

    Homepage First - I’ll design your homepage to set the tone, flow, and feeling for your entire site.

    All Pages Built - Home, About, Service, Contact, Blog/Portfolio

    Feedback Checkpoints - you’ll share feedback at key points to keep things flowing with ease (no endless back-and-forth!).

    Collaborative, Easeful Process - the entire experience is designed to feel energising, and aligned.

  • It’s Go Time!

    Integrations - making sure all buttons and booking links work.

    Mobile Optimisation - looks stunning and functions seamlessly across devices.

    Essential SEO Setup - a sprinkle of SEO magic so your site is optimised to be found by your dream clients.

    Final Review Call - we’ll walk through each page to ensure it all functions, and flows.

    Launch! - it’s go time! You’ll launch your new online home into the world, beaming with pride, clarity, and confidence.

  • starting from $3500 AUD

    Payments are made in 2 instalments. Payment plans are also available.

    I work with clients worldwide so please enquire for the price in your currency.

  • ✨ BONUS #1 - 20% off your annual Squarespace plan

    ✨ BONUS #2 - 30% off your domain for the first 12 months

    ✨ BONUS #3 - Launch Kit (x2 social media posts) to help you launch your new site into the world

A laptop on a wooden table displaying a website for Flourish Lane, featuring a smiling woman with blonde hair, with a background of greenery. There is a black and white book placed behind the laptop.
BOOK YOUR SPOT OR ENQUIRE, TODAY!

It’s time to ditch the DIY chaos and get yourself a strategically crafted online home that you’re so damn proud to share. One that instantly makes you say, “HOLY SHIT… THIS FEELS LIKE ME,” and has your dream client saying, “SHE GETS IT. I’M IN.”

WHERE SOUL MEETS STRATEGY

WHERE SOUL MEETS STRATEGY

It’s time to ditch the DIY chaos and get yourself a strategically crafted online home that you’re so damn proud to share. One that instantly makes you say,
“HOLY SHIT… THIS FEELS LIKE ME,”

and has your dream client saying,
“SHE GETS IT. I’M IN.”

WHERE STORY MEETS STYLE

WHERE STORY MEETS STYLE

MEET your DESIGNER

BRAND STRATEGIST, WEBSITE ARTIST, WORDSMITH, COACH, PHOTOGRAPHER… YOUR ULTIMATE WINGWOMAN!

I don’t just design websites; I create brand-aligned, intuitive online homes that feel like truth. The kind of “holy shit, this feels like ME” spaces that look stunning, work beautifully, and show up for your business… even while you sleep.

With 20+years experience across the creative, coaching, wellness, and marketing worlds, I blend intuitive design, UX clarity, SEO foundations, and soulful storytelling into a process that moves far beyond visuals.

I see your essence, I hear the story beneath your words, and I help you articulate and embody the vision you’re stepping into.

My work is grounded in emotional intelligence, strategy, artistry, and deep human understanding, creating brands and websites that not only represent you, but become an extension of you.

Website Alchemy isn’t a service, it’s a transformation. It’s where your clarity, confidence, and identity converge into a website you’re proud to share with the world.

Get to know me

WHY WORK with ME?

YOU GET MORE THAN A DESIGNER - I’m a strategist, storyteller, coach, photographer, and mother of two. A multi-passionate, multi-skilled creative who blends vision with execution, and holds space for the full expression of you.

I SEE YOUR BRILLIANCE AND HELP YOU OWN IT - I have a knack for pulling the golden threads from your swirl of ideas and turning them into something clear, powerful, and aligned. You’ll feel seen, heard, and confident in how you’re showing up online.

I HOLD SPACE FOR YOUR EVOLUTION - This work isn’t just about visuals, it’s about who you’re becoming. I support you through the identity shifts and next-level energy that come with stepping into a new chapter, reflecting your magic back to you, always.

THIS ISN’T SURFACE-LEVEL OR COOKIE-CUTTER - This is brand alchemy. A full-bodied transformation your people can feel before they even read a word.

MY SIGNATURE IS SOUL AND STRATEGY, STORY AND STYLE - So your website doesn’t just look good, it moves people, tells your truth, and works hard for your business.

WORKING WITH ME FEELS GROUNDING, EMPOWERING AND DEEPLY SUPPORTED - My clients describe it as a full-body exhale, a creative homecoming… the therapy they didn’t even know they needed.

Let’s craft you a strategically-designed, and soulfully-aligned online home. Rooted in who you are and
where you’re going.

This is the magic of
WEBSITE ALCHEMY!

Let’s craft you a strategically-designed, and soulfully-aligned online home. Rooted in who you are and where you’re going.

This is the magic of WebsiteAlchemy.

Let's build your dream website

Frequently Asked Questions

  • Squarespace is my specialty and it’s one of the most flexible, user-friendly platforms for small businesses, and I love creating websites on it.

    My main focus is delivering affordable web design for small business owners who want beautiful, easy-to-manage sites without the ongoing tech stress.

  • Yes! I understand that affordable web design for small business owners is important, so I offer flexible payment plans to make it easier to manage your investment.

    Payments are broken into two parts by default:

    • A 50% non-refundable deposit is required upfront to secure your booking and begin the design process.

    • The remaining 50% is due either on the agreed project end date or upon project completion — whichever comes first.

    If needed, I also offer the option to split the final payment into up to two instalments. Just let me know if you'd like to arrange a custom payment plan.

  • To get started, I’ll need your:

    • Branding: logo, fonts, colour palette (with HEX codes)

    • Photography: high-res, brand-aligned images

    • Copy: finalised website copy for all pages

    If you don’t have these yet or you’re needing to glow-up your branding, photography, or copy, I can support you with that too. Just let me know, and I’ll tailor your package to include what you need.

    I’ll also invite you to create a Pinterest board to share your visual inspiration. This helps me get a feel for your style, energy, and the magic you want your online home to hold.

    This is a collaborative process, but don’t worry, I’ll guide you every step of the way.

  • Copywriting is not included in the packages however I do offer strategic, SEO-rich, website specific copy at an additional cost.

  • From a photographer’s pov, high quality, on brand images are essential to creating a high-impact, website that converts.

    A brand photoshoot is key to helping your dream clients connect with you and your brand.

    If you need assistance finding an aligned photographer in your area or if you’d like support in establishing a creative direction for the photoshoot, I can help - let's chat!

  • We can absolutely add to your website after launch. Simply reach out and I can provide an estimate at my hourly studio rate exclusive to previous clients.

  • Absolutely, I believe this is one of the main ways my service positively differs from other designers and one of the main reasons I use Squarespace too. I want you to feel empowered and confident in maintaining your site.

  • Most projects take around 2–6 weeks from start to finish, depending on your project’s scope and how quickly we can collaborate on content and feedback. I’ll provide a clear project timeline upfront.

  • I offer affordable web design packages tailored to your needs and goals. Most projects fall between $3,000 – $8,000 AUD, depending on your site’s size, complexity, and custom features. I’m happy to provide a personalised quote after learning more about your project.

  • I typically book projects around four weeks in advance. It’s best to get in touch as soon as you start considering a designer, especially if you have a specific deadline in mind. The earlier we connect, the better I can reserve your spot in my schedule.

Have more questions?

If you have any questions that aren’t answered above, please don’t hesitate to shoot me an email.

EMAIL ME 💌
Tablet displaying "The Brand Clarity Playbook" on a white table with wireless headphones and a decorative plant.

Unlock the key to building a powerful brand that magnetises dream clients.

THE BRAND CLARITY PLAYBOOK

Ditch the generic strategies and unlock a brand that’s as brilliant and original as you are. For heart-led, ambitious women ready to elevate and lay the foundation for a brand that’s not only aligned and purpose-driven but infused with the heart and soul of who they truly are.

DOWNLOAD FOR FREE →