THE ULTIMATE WEB DESIGN EXPERIENCE
WebsiteAlchemy
High-converting Squarespace websites for purpose-driven women ready to expand their impact and income.
For purpose-driven women ready for a beautifully considered online presence that reflects the brilliance of the brand and business they've built… and the direction they're heading.
Beautifully-aligned, strategically-crafted online homes
that feel like
you and
magnetise
dream
clients.
WebsiteAlchemy
STRATEGIC, CUSTOM DESIGNED SQUARESPACE WEBSITES
You’re done with a website that just “does the job.” You’re ready for an online home that is freakin magnetic!!
You’re ready for an online home that feels like who you are, now. One that mirrors your growth, your magic, your depth and supports your next level. One that reflects your brilliance and your work. That shares your voice, tells your story and deeply connects.
Your Business Has Grown. Your Brand’s Evolved.
Your website should too.
Your business is established. Your offerings have evolved.
You've outgrown the website you once pieced together yourself.
You know who you are, what you do, and where you're heading.
You're ready to hand the creative reins to someone who can bring it all together.
Someone who sees the bigger picture, understands the details and knows how to turn your
ideas into a stunning, cohesive online home that works for you behind the scenes, all day, everyday!
Oh hey, hello… that's me!
Your business is growing. Your brand’s evolving. You’ve found your voice, your rhythm, your people. But your website? Still stuck in an old version of you.
You’re ready for an online home that feels like you and your brand… the next level version.
One that tells your story, showcases your brilliance, and deeply connects with your dream clients.
BEAUTIFULLY DESIGNED – THOUGHTFULLY BUILT.
||
LET’S BRING YOUR DREAM WEBSITE TO LIFE
||
BEAUTIFULLY DESIGNED – THOUGHTFULLY BUILT. || LET’S BRING YOUR DREAM WEBSITE TO LIFE ||
-
What’s included:
✓ Alignment session - we discuss your vision, goals, strategy
✓ Up to 5 pages: Home, About, Services, Contact, Blog - we’ll also cover the important (but boring) pages like 404, Privacy Policy & Terms of Service.
✓ Copy & content support & refinement for all pages*
✓ Mobile optimisation
✓ Foundational on-page SEO
✓ Handover training via recorded walkthrough
✓ 14 days post-launch support
✓ That’s just the tip of the ice-berg - our collaborative approach ensures exceptional functionality specifically designed to your businesses needs and those of your consumer.
-
From $4,500 AUD
Payments are made in 2 instalments - 50% to book your project in the studio and 50% upon completion/before launch. Payment plans are available.
I work with clients worldwide so please enquire for the price in your currency.
-
✨ BONUS #1 - 20% off your annual Squarespace plan
✨ BONUS #2 - 30% off your domain for the first 12 months
✨ BONUS #3 - an Instagram reel to help you launch your new site into the world
A BESPOKE, MULTI-PAGE SQUARESPACE SITE
The Signature Website
Our 5+ page experience that captures the essence of your brand, showcases your expertise and makes it a no-brainer for your dream clients to connect with you. For established business owners ready to elevate their online presence with a website that's as considered as the business behind it.
WHERE SOUL MEETS STRATEGY + STORY MEETS STYLE
||
WHERE SOUL MEETS STRATEGY + STORY MEETS STYLE ||
A CUSTOM DESIGNED LONG-SCROLL WEBPAGE
The One-Page Website
Let’s tells your story, showcase your offering and make a memorable first impression so your dream clients instantly connect with you. For personal brands and service providers with a focused offering who want a polished, professional online presence without the need for multiple pages.
-
What’s included:
✓ Alignment session - we discuss your vision, goals, strategy
✓ One custom-designed, long-scroll page
✓ Copy & content support & refinement *
✓ Mobile optimisation
✓ Foundational on-page SEO
✓ Handover training via recorded walkthrough
✓ 14 days post-launch support
✓ That’s just the tip of the ice-berg - our collaborative approach ensures exceptional functionality specifically designed to your businesses needs and those of your consumer.
-
From $1,997 AUD + GST
Payments are made in 2 instalments - 50% to book your project in the studio and 50% upon completion/before launch. Payment plans are available.
I work with clients worldwide so please enquire for the price in your currency.
-
✨ BONUS #1 - 20% off your annual Squarespace plan
✨ BONUS #2 - 30% off your domain for the first 12 months
✨ BONUS #3 - an Instagram reel to help you launch your new site into the world
Why Choose Squarespace?
BEAUTIFUL, FUNCTIONAL & REFRESHINGLY UNCOMPLICATED!
I'm a Squarespace specialist for good reason.
It's a design-led, intuitive platform that combines beautiful aesthetics with powerful functionality, giving you the freedom to manage and grow your website without the tech overwhelm.
→ DESIGN FREEDOM - Custom, contemporary design that feels like your brand, not a template.
→ EASY TO MANAGE - Make everyday updates yourself, without relying on a designer.
→ SEO-FRIENDLY - Built-in tools and features that support your website's search visibility.
→ ALL-IN-ONE PLATFORM - Hosting, security and powerful business tools in one place.
→ MOBILE-RESPONSIVE - A seamless experience across desktop, tablet and mobile.
→ READY TO GROW - Flexibility to add new pages, services and functionality as your business evolves.
Stunning by design & simple to manage.
-
![]()
“The BEST decision and investment I've made for me, our brand and our business this year!
For the first time since we started our business, our brand and website truly feel like us, down to the very last detail. Ffi knocked it out of the park!
She’s intuitive, smart, creative and bold with her designs. She’s collaborative throughout the whole process and is completely detail-obsessed… in the best possible way!
Ffi continues to build our website as we grow our business and I couldn't be happier!”– KATE & ADAM BRUEY
The Brueys | Boutique Hospitality Group -
![]()
“Working with Ffion is a dream! She knows exactly what she's doing and has such an incredible eye for detail.
She brings a beautiful blend of creativity and strategic insight to her work, making her advice and guidance throughout the process invaluable.
Ffion takes the time to truly understand the people and brands she works with, bringing their vision to life in a way that feels both authentic and aligned.
I'm so grateful to Ffion for the beautiful revamp of my brand and website”
– COCO DEE
Women’s Wealth Consultant -
![]()
"I LOVE my new website, and the feedback and new clients I've already received have been amazing!
Working with Ffi is an absolute joy. She’s incredibly talented, creative, clever and the ultimate cheerleader! She guided me with such care, clarity and enthusiasm, making the experience feel effortless and exciting.
She took the time to truly understand me and my vision, capturing my essence so beautifully in every detail. Ffi is honest, efficient and a delight to work with.
I couldn’t recommend her more highly!”
– MELIA NAUGHTON
Musician | Performer | Vocal Coach -
![]()
“I absolutely LOVE my website! Ffi, you've brought everything together so beautifully.
This journey has been incredible for my growth, not just for my brand and business, but for my self-belief too.
Ffi is not just a website designer, she’s a coach and mentor too, and I'm truly so grateful I chose her to work with!
You are f*#%ing amazing at what you do Ffi!!”
– SHAN KENNEDY
Reiki Healer | Neurological Physiotherapist | Artist & Mother -
![]()
"Ffi is the ultimate wing woman and such an incredible person to have by your side. She's the whole package!
I've had the privilege of working with Ffi across many iterations of my business and my own personal evolution. Her intuition and ability to see me beyond my business helped me strip everything back, reconnect with who I truly am and build a brand and website that reflects that.
Ffi is someone I deeply trust and admire, and the first person I recommend to all solo, small and female business owners”
– LAURA PIKE
Overe® Practitioner | Energetic Support for Artists, Creatives & Performers -
![]()
“I was delighted to work with Ffion on the design of my first website. I’m so pleased with the final result.
She really understood my vision for my brand and website, from our very first call we had together and I felt very confident that she would design a website that I would be proud of.
Ffion was also very patient in answering my various questions and generous with her time. It was such a pleasure to work with her and I look forward to continuing to work with her in the future”
– CRYSTAL FLOOD
Coach for mid-career professional women
MEET your DESIGNER.
I'm Ffion — creative strategist, brand stylist, website designer, photographer and internationally certified life and business coach. I’m also a mother of daughters.
With over 20 years of experience across the creative, coaching and marketing worlds, I bring a unique combination of creative direction, strategic thinking and a genuine understanding of the woman behind the business.
My approach is intuitive yet intentional, collaborative yet decisive.
I ask thoughtful questions, see the bigger picture and have an eye for the little details that make all the difference.
Because great website design isn't just about how something looks.
It's about how beautifully everything works together.
WHY WORK with ME?
→ YOU GET MORE THAN A DESIGNER - I’m a strategist, storyteller, coach, photographer, and mother of two daughters. A multi-passionate creative who blends vision with execution and holds space for the full, unapologetic expression of you.
→ I SEE YOUR BRILLIANCE AND HELP YOU OWN IT - I have a knack for pulling the golden threads from your swirl of ideas and shaping them into something clear, compelling, and aligned. You’ll feel seen, heard, and confident in how you’re showing up online.
→ I HOLD SPACE FOR YOUR EVOLUTION - This work isn’t just about visuals, it’s about who you’re becoming. I support you through the inner shifts that come with growth, reflecting your magic back to you as you step into your next chapter.
→ THIS ISN’T SURFACE-LEVEL OR COOKIE-CUTTER - This is alchemy baby! A grounded, creative transformation your dream clients can feel before they even read a word.
→ MY SIGNATURE IS SOUL AND STRATEGY, STORY AND STYLE - So your website doesn’t just look beautiful, it moves people, shares your truth, and drives meaningful results for your business.
→ WORKING WITH ME FEELS GROUNDING, EMPOWERING, AND DEEPLY HELD - My clients describe it as a ‘full-body exhale’, ‘a creative homecoming’, ‘the therapy they didn’t know they needed.’
Let’s craft you a strategically-designed, and soulfully-aligned online home. Rooted in who you are and
where you’re going.
This is the magic of
WEBSITE ALCHEMY!
You've built the business, now
let's build the online home it deserves.
A stunning, strategic website that reflects your vision, showcases your brilliance
and feels every bit as good as the business you've created.
Frequently Asked Questions
-
Squarespace is my specialty and it’s one of the most flexible, user-friendly platforms for small businesses, and I love creating websites on it.
My main focus is delivering affordable web design for small business owners who want beautiful, easy-to-manage sites without the ongoing tech stress.
-
Yes! I understand that affordable web design for small business owners is important, so I offer flexible payment plans to make it easier to manage your investment.
Payments are broken into two parts by default:A 50% non-refundable deposit is required upfront to secure your booking and begin the design process.
The remaining 50% is due either on the agreed project end date or upon project completion — whichever comes first.
If needed, I also offer the option to split the final payment into up to two instalments. Just let me know if you'd like to arrange a custom payment plan.
-
To get started, I’ll need your:
Branding: logo, fonts, colour palette (with HEX codes)
Photography: high-res, brand-aligned images
Copy: finalised website copy for all pages
If you don’t have these yet or you’re needing to glow-up your branding, photography, or copy, I can support you with that too. Just let me know, and I’ll tailor your package to include what you need.
I’ll also invite you to create a Pinterest board to share your visual inspiration. This helps me get a feel for your style, energy, and the magic you want your online home to hold.
This is a collaborative process, but don’t worry, I’ll guide you every step of the way.
-
Copywriting is not included in the packages however I do offer strategic, SEO-rich, website specific copy at an additional cost.
-
From a photographer’s pov, high quality, on brand images are essential to creating a high-impact, website that converts.
A brand photoshoot is key to helping your dream clients connect with you and your brand.
If you need assistance finding an aligned photographer in your area or if you’d like support in establishing a creative direction for the photoshoot, I can help - let's chat!
-
We can absolutely add to your website after launch. Simply reach out and I can provide an estimate at my hourly studio rate exclusive to previous clients.
-
Absolutely, I believe this is one of the main ways my service positively differs from other designers and one of the main reasons I use Squarespace too. I want you to feel empowered and confident in maintaining your site.
-
Most projects take around 2–6 weeks from start to finish, depending on your project’s scope and how quickly we can collaborate on content and feedback. I’ll provide a clear project timeline upfront.
-
I offer affordable web design packages tailored to your needs and goals. Most projects fall between $3,500 – $8,000 AUD, depending on your site’s size, complexity, and custom features. I’m happy to provide a personalised quote after learning more about your project.
-
I typically book projects around four weeks in advance. It’s best to get in touch as soon as you start considering a designer, especially if you have a specific deadline in mind. The earlier we connect, the better I can reserve your spot in my schedule.
Have more questions?
If you have any questions that aren’t answered above, please don’t hesitate to shoot me an email.