Website Glow-Up
THE ULTIMATE WEB DESIGN EXPERIENCE
Let’s build you a stunning and functional online home that reflects your brand, feels like you and magnetises your dream clients… in just two weeks!
Your work has grown. Your vision’s expanded. You’ve found your voice, your rhythm, your people.
But your website hasn’t quite caught up, yet.
You’re craving a site that looks and feels like you and your brand - elevated, aligned, intuitive.
You’re ready for an online home that shares your voice, tells your story, connects with your people, and has them saying, ‘this is exactly what I’ve been looking for… sign me up!’
Welcome to the Website Glow-Up, a design experience where we blend soul & strategy, story & style to transform your DIY chaos into an aligned, SEO-smart, UX-rich site that finally looks & feels like the online home you envision, and your brand deserves.
Not all websites are created equal and not all designers work the same way. Here’s how Website Glow-Up stands apart…
Website Glow-Up:
✔ A soulful, strategic and streamlined two-week design experience that’s clear, focused and intentional… and a lotta fun!!
✔ I begin with getting super clear on your brand - diving into your vision, values, voice, and vibe before a single webpage is created.
✔ I create custom-designed Squarespace sites making sure that your brand story flows through every detail - no cookie-cutter, generic templates here my friend!
✔ A streamlined process from start to finish giving you an aligned and functional site that you feel empowered about editing in the future.
Other Web Design Packages:
✘ Long, drawn-out projects that take months with endless back-and-forth emails, and shifting deadlines that drain your energy.
✘ Cookie-cutter, generic template designs that could literally belong to any Tom, Dick or Harriet!
✘ Jump straight into colours and fonts without ever understanding your brand vision, values or vibe - leaving you with a site that might look great but doesn’t actually feel or sound like you or your brand.
✘ Charge you $$$$$, take months to deliver and have complex tech handovers that make you want to cry into your coffee!
I N S I D E
Website Glow-Up
Each project is unique to the client and begins long before the design period. We start by diving deep into the heart of your brand before we begin making anything look pretty. Your website isn’t built from visuals alone, it’s born from your unique story and your brands vision, values, voice and vibe.
Which is what makes this package so different to any other you’ll find out there.
And the fact that we get it done in just TWO WEEKS!!
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→ Pre-project brand strategy questionnaire via Notion - so that every design decision is aligned and grounded in intention.
→ Pinterest Board – a shared space to pin inspiration and ideas that capture your desired look and feel.
→ Timeline & Design Brief – clear milestones and expectations delivered via your private Notion portal.
→ 60 - 90 minute call for strategy and design planning
→ Private WhatsApp Channel – for real-time communication
→ Up to 4 custom-designed pages - home, about, services, contact
→ Styled with your brand fonts, colours and high quality images (unless you’re also booking in the Brand Alchemy service too)
→ Shared Drive – one organised hub in Google Drive to upload everything (photos, copy, logos, colours, fonts, assets, etc.).
→ Copy Guide & Templates - you give me the high-level information and I’ll work my word magic!
→ Mobile-Optimised (so it looks just as stunning on your device)
→ Basic SEO (headings, image titles, meta descriptions)
→ Website handover call and 7 days post-launch support
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Let the magic begin!
→ Onboarding Call — we’ll lock in your vision and vibe before design begins.
→ Homepage First — I’ll design your homepage to set the tone, flow, and feeling for your entire site.
→ Core Pages Built — About, Service (1) Contact, Blog/Portfolio
→ SEO & Mobile Optimisation — everything is designed to look stunning and function seamlessly across devices.
→ Feedback Checkpoints — you’ll share feedback at key points to keep things flowing with ease (no endless back-and-forth!).
→ Collaborative, Easeful Process — the entire experience is designed to feel exciting, energising, and aligned — never overwhelming.
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It’s Go Time!
→ Integrations — setup for email marketing, booking links, or a shop so everything works seamlessly behind the scenes.
→ SEO Setup — a sprinkle of SEO magic so your site is optimised to be found by your dream clients.
→ Final Review Call — we’ll walk through every page to ensure everything looks beautiful, functions perfectly, and flows across all devices.
→ Launch — it’s go time, baby! You’ll launch your new online home into the world — beaming with pride, clarity, and confidence.
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$3000 AUD ($1k lower than 2026 prices!)
Payments are made in 2 instalments.
Payment plans are also available.
I work with clients worldwide so please enquire for the price in your currency.
Limited Time Bonuses:
BONUS #1 - your brand aligned website copy written for you
BONUS #2 - custom 404 error page
BONUS #3 - 20% discount on annual SquareSpace plan
BONUS #4 - 30% off your custom domain for the first 12 months
BONUS #5 - Launch Kit (x2 social posts) to help you share your new site
Website Glow-Up is for you if…
→ You’re done with DIY overwhelm and ready to partner with a designer-strategist-coach who gets you! 🙋🏽♀️
→ You’re clear on your offers and ready to launch, but between the tech, the admin, and the never-ending to-do list, you just don’t have the time, energy or capacity to build a high-impact site.
→ You’re neeeeed an online home that looks the part, feels luxe, and sounds like you… oh and works for you, while you sleep!
→ You’re ready for a site that no longer feel cringe when you go to share it with potential clients… I’ve been there!
→ You’re ready for a done-for-you experience that’s easeful, fun and streamlined, without the agency price tag, or months-long timeline.
Website Glow-Up isn’t for you if…
✘ You’re looking for a quick template tweak - this is a custom-design experience for anyone ready to invest in their next-level.
✘ You’re still unclear on your offers, your audience, or your brand foundations. If you’re still figuring this stuff out you might be better off starting out with a Creative Coaching session.
✘ You don’t have your brand identity - (colours, fonts, logo, photos) or your website copy ready to go. If this is you, let’s chat about adding on a Brand Alchemy and/or Copy Writing package too.
✘ You don’t want a personalised, 1:1 experience
✘ You want full creative control. I co-create with you, but I also lead with years of expertise in brand strategy, storytelling and UX design.
Two weeks. One beautifully designed, energetically aligned website. Rooted in who you are & where you’re going.
This is the magic of a Website Glow-Up!
Kind words -
“I absolutely LOVE the whole site! You’ve brought it together so, so well. I love it so much - you are f*#%ing amazing at what you do Ffi! This journey has been incredible for my growth - not just for my business but also for my self belief. I’m so grateful I chose you to bring my website to life.”
— Shan Kennedy.
Artist, Therapist, Coach
“Collaborating with Ffi on my website refresh has been an absolute joy! Right from the start, her reassuring presence and understanding made the entire process so smooth. Ffi's empathy, and efficiency were evident at every step, making the journey so easy, enjoyable, and productive.”
— Laura Pike
Coach for Creatives
“Working with Ffion on creating our website was a dream. She held our big vision and delivered something powerful, polished, and purposeful. Every word, image, and design choice feels intentional - and deeply aligned with our mission. This isn’t just a website; it’s a home for our movement.”
— Coraline Dufroux
Board Member of the WJL
“I LOVE IT SO MUCH!
The way you’ve translated my vision from a feeling to something truly tangible is beyond amazing. Working with Ffi in this whole process has made me realise that I’m SO READY for all that’s to come… in life and in business.”
— Eleanor Perkins
Soulful Support for Busy Mums
Hey, I’m Ffion.
Brand Creator. Website Artist. Photographer. Your Ultimate Wingwoman.
I help you bring your boldest vision to life with a whole lotta soul, strategy, and storytelling that connects.
Building your website is like renovating your digital home, and I’m here to co-create a space that not only looks stunning but truly feels like you. One that reflects your brand values and vision, speaks to your people, and supports the business (and life) you’re here to build.
This isn’t just about the way it looks - I blend design, UX, SEO, and magnetic messaging to create scroll-stopping websites that move your dream clients to act, helping you grow a business that supports your lifestyle.
With 20 years’ experience across creative, coaching, wellness and marketing industries, I bring deep insight, and a high-level approach to everything I do. Whether we’re crafting your website from the ground up or refining the next chapter, I’ll be your strategy brain, grounding voice, and biggest cheerleader from start to finish.
Let’s bring your next evolution to life, clearly, and intentionally. No fluff. No jargon. Just soul-aligned action and one dreamy online home to hold it all.
You don’t need more tabs open… you need a Wingwoman. Someone who gets it, gets you & gets (sh)it done!
So whilst you continue to pour your heart into your work, your people, and your purpose, I’ll build you the online home that holds it all for you.
A few FAQ’s
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Squarespace is hands-down my favourite platform as it’s beautiful, intuitive, and easy to use. No tech wizardry required. I’ve thought about everything from how easy it’ll be for you to duplicate sections (hello, future sales pages!) to how simple the editor is to navigate, how slick it looks on mobile, and how much customisation is possible without overcomplicating things.
It’s an all-in-one dream with your website, domain, email marketing, automations, courses, and sales all in one place. Streamlined, simple, and stunning. The pricing is solid, and if you need more convincing? One quick Google of the pros and you’ll get it.
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Payment plans are of course available to spread the cost and accessibility. Payment are typically made in two instalments:
→ 50% upon signing the contract
→ 50% due prior to website handover -
To get started, I’ll need your:
Branding: logo, fonts, colour palette (with HEX codes)
Photography: high-res, brand-aligned images
Copy: finalised website copy for all pages
If you don’t have these yet or you’re ready to uplevel your branding, photography, or copy, I can support you with that too. Just let me know, and I’ll tailor your package to include what you need.
I’ll also invite you to create a Pinterest board to share your visual inspiratio. This helps me get a feel for your style, energy, and the magic you want your online home to hold.
This is a collaborative process, but don’t worry, I’ll guide you every step of the way.
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Copywriting is not included in the packages however I do offer strategic, SEO-rich, website specific copy at an additional cost.
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From a photographer’s pov, high quality, on brand images are essential to creating a high-impact, website that converts.
A brand photoshoot is key to helping your dream clients connect with you and your brand.
If you need assistance finding an aligned photographer in your area or if you’d like support in establishing a creative direction for the photoshoot, I can help - let's chat!
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We can absolutely add to your website after launch. Simply reach out and I can provide an estimate at my hourly studio rate exclusive to previous clients.
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Absolutely, I believe this is one of the main ways my service positively differs from other designers and one of the main reasons I use Squarespace too. I want you to feel empowered and confident in maintaining your site. But, if you’d prefer me to maintain it for you I offer monthly retainers or you can simply let me know when you need support, which is priced at an hourly rate. Please enquire directly.
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Depending on which package you choose the whole web design process should take 2 - 6 weeks.
More questions?
If you have any questions that aren’t answered above, please don’t hesitate to send me a DM on Instagram @ffionpetriejones, or shoot me an email via the button below.