HIGH-CONVERTING SQUARESPACE WEBSITES FOR PURPOSE-DRIVEN WOMEN READY TO EXPAND THEIR IMPACT AND ICOME.

Laptop on a table displaying a website for a hospitality business, featuring images of an outdoor pool, interior lounge, and drinks.

Beautifully-aligned, strategically-crafted online homes
that feel like
you and
magnetise
dream
clients.

Laptop on a table showing a website for a hospitality business with images of a cabin, pool area, and cocktails.

THE ULTIMATE WEB DESIGN EXPERIENCE

THE ULTIMATE WEB DESIGN EXPERIENCE

WebsiteAlchemy

WebsiteAlchemy

WebsiteAlchemy

High-converting Squarespace websites for purpose-driven women ready to expand their impact and income.

You’re done with a website that just “does the job.” You’re ready for an online home that is freakin magnetic!!

You’re ready for an online home that feels like who you are, now. One that mirrors your growth, your magic, your depth and supports your next level. One that reflects your brilliance and your work. That shares your voice, tells your story and deeply connects.

Your business is growing. Your brand’s evolving. You’ve found your voice, your rhythm, your people.

But your website is still stuck in an old version of you.

Your business is growing. Your brand’s evolving. You’ve found your voice, your rhythm, your people. But your website? Still stuck in an old version of you.

A woman in a beige hat and white clothing is sitting on a stool in a cross-legged position in a yoga pose against a rusty brown background.
Screenshots of two websites, one for Brueys Lodge in Japan featuring accommodations and pool, and the other for Shan Kennedy Art showcasing artwork and sculptures by the beach.

You’re ready for an online home that feels
like you…
the next level version of you.

One that tells your story, showcases your brilliance, and deeply connects with your dream clients.

You’re ready for an online home that feels like you and your brand… the next level version.

One that tells your story, showcases your brilliance, and deeply connects with your dream clients.

A unique web design experience where I take the soul of your brand - your vision, values, voice, and vibe - to build an online home that not only feels aligned but works hard for you and your business behind the scenes, all day everyday.

W E L C O M E  T O

WebsiteAlchemy

The unique design experience where I take the soul of your brand and build an online home that not only looks stunning & feels aligned but works hard for you & your business to expand your impact & your income.

WebsiteAlchemy is…

A SOULFUL, STRATEGIC + STREAMLINED DESIGN EXPERIENCE - Focused on clarity, simplicity, and intentionality. A done-for-you website experience delivered efficiently, so you can launch with confidence and ease.

A FULLY CUSTOM, BESPOKE SERVICE - No templates, no shortcuts. Your site is thoughtfully designed to reflect you, your brand, and your next evolution.

A TRUE TRANSFORMATION - From DIY chaos, scattered design, and waffly/robotic copy… to a brand-aligned, and stunning online home that works hard for you behind the scenes. This isn’t just a visual upgrade, it’s a powerful shift for your brand, business and for you.

A DEEP DIVE INTO THE HEART OF YOUR BRAND - And the woman you’re becoming. We go beneath the surface to ensure your website reflects your mission, message, and unique magic!

A COLLABORATIVE, SUPPORTIVE PROCESS - The entire experience is designed to feel energising, aligned, and easeful - taking you from overwhelmed and unclear to grounded, confident, and so proud to share your online home with the world.

A woman practicing yoga outdoors on a mat, performing a backbend pose.

It’s time to ditch the DIY chaos and get yourself a strategically
crafted online home that you’re so damn proud to share.

One that makes you say, “HOLY SHIT… THIS FEELS LIKE ME”
and has your dream clients saying, “SHE GETS IT. I’M IN.”

WHERE SOUL MEETS STRATEGY

WHERE SOUL MEETS STRATEGY

I N S I D E

WebsiteAlchemy

Check out what’s included in our unique web design service. Keeping in mind that every project is unique, and shaped by your vision, and business needs.

  • Brand strategy questionnaire - ensuring every design decision is aligned and grounded in intention.

    Mood Board – a space to share inspiration and ideas that capture your desired, brand-aligned look and feel.

    Strategy and planning call -a 60 min chat to get clear on the vision and goals

    WhatsApp private chat – for real-time communication

    5 custom-designed pages - home, about, service (up to 3 services within the one sales page), contact/booking, blog - additional pages can of course be added

    Styled with your branding - bring your logo, fonts, colours and images (if you don’t have these yet and need support, I can absolutely help you!)

    Copy Guide + Templates - to help you write your website copy (or, if you’d like me to write it for you, let’s chat!)

    Shared Google Drive – one organised hub to upload all assets.

    Mobile-Optimised - ensuring your site looks stunning and functions seamlessly on all devices

    Domain Setup and/or Connection

    Essential SEO - I’ll sprinkle a little SEO magic on every page so that your website can be found by your dream clients

    Website Handover Call - we’ll walk through each page to ensure it all functions, and flows.

    7 day post-launch support - for any design or function hiccups.

  • Onboarding Call - we’ll lock in your vision and vibe before design begins.

    Homepage Design - to set the tone, and flow of your entire site.

    All Pages Built - Home, About, Services, Contact, Blog/Portfolio

    Feedback Checkpoints - you’ll share feedback at key points to keep things flowing with ease (no endless back-and-forth!).

    Mobile Optimisation - ensuring your site looks stunning and functions seamlessly across all devices

    Final Review Call - we’ll walk through each page to ensure function, and flow.

    Launch time baby! - you’ll launch your new online home into the world, beaming with pride, clarity, and confidence.

  • From $3500 AUD

    Payments are made in 2 instalments - 50% to book your project in the studio and 50% upon completion/before launch. Payment plans are available.

    I work with clients worldwide so please enquire for the price in your currency.

  • ✨ BONUS #1 - 20% off your annual Squarespace plan

    ✨ BONUS #2 - 30% off your domain for the first 12 months

    ✨ BONUS #3 - an Instagram reel to help you launch your new site into the world

A laptop on a wooden table displaying a website for Flourish Lane, featuring a smiling woman with blonde hair, with a background of greenery. There is a black and white book placed behind the laptop.

WHERE STORY MEETS STYLE

WHERE STORY MEETS STYLE

Woman with glasses laughing and holding a phone, standing against a brick wall.

MEET your DESIGNER.

BRAND BUILDER, WEBSITE ARTIST, CREATIVE DIRECTOR, COACH, PHOTOGRAPHER… YOUR ULTIMATE WINGWOMAN!

I don’t just design websites; I create brand-aligned, intuitive online homes that feel like truth. The kind of “holy shit, this feels like ME” spaces that look stunning, and work beautifully for you and your business.

With 20+years experience across production, creative, coaching, wellness, and marketing worlds, I blend intuitive design, UX clarity, SEO foundations, and soulful storytelling into a website creation process that moves far beyond visuals.

I see your vision, I hear your story, and I help you bring it to life in a way that has you truly embodying it.

My work is grounded in emotional intelligence, strategy, artistry, and deep human understanding, elevating brands and creating websites that not only represent you, but become an extension of you.

Website Alchemy isn’t a service, it’s a transformation. It’s where your clarity, confidence, and identity converge into a website you’re proud to share with the world.

WHY WORK with ME?

YOU GET MORE THAN A DESIGNER - I’m a strategist, storyteller, coach, photographer, and mother of two daughters. A multi-passionate creative who blends vision with execution and holds space for the full, unapologetic expression of you.

I SEE YOUR BRILLIANCE AND HELP YOU OWN IT - I have a knack for pulling the golden threads from your swirl of ideas and shaping them into something clear, compelling, and aligned. You’ll feel seen, heard, and confident in how you’re showing up online.

I HOLD SPACE FOR YOUR EVOLUTION - This work isn’t just about visuals, it’s about who you’re becoming. I support you through the inner shifts that come with growth, reflecting your magic back to you as you step into your next chapter.

THIS ISN’T SURFACE-LEVEL OR COOKIE-CUTTER - This is alchemy baby! A grounded, creative transformation your dream clients can feel before they even read a word.

MY SIGNATURE IS SOUL AND STRATEGY, STORY AND STYLE - So your website doesn’t just look beautiful, it moves people, shares your truth, and drives meaningful results for your business.

WORKING WITH ME FEELS GROUNDING, EMPOWERING, AND DEEPLY HELD - My clients describe it as a ‘full-body exhale’, ‘a creative homecoming’, ‘the therapy they didn’t know they needed.’

A smiling woman with dark hair, wearing a light-colored shirt, is making a framing gesture with her hands in front of her face. She is sitting indoors with windows in the background.

Let’s craft you a strategically-designed, and soulfully-aligned online home. Rooted in who you are and
where you’re going.

This is the magic of
WEBSITE ALCHEMY!

Let’s craft you a strategically-designed, and soulfully-aligned online home. Rooted in who you are and where you’re going.

This is the magic of WebsiteAlchemy.

Frequently Asked Questions

  • Squarespace is my specialty and it’s one of the most flexible, user-friendly platforms for small businesses, and I love creating websites on it.

    My main focus is delivering affordable web design for small business owners who want beautiful, easy-to-manage sites without the ongoing tech stress.

  • Yes! I understand that affordable web design for small business owners is important, so I offer flexible payment plans to make it easier to manage your investment.

    Payments are broken into two parts by default:

    • A 50% non-refundable deposit is required upfront to secure your booking and begin the design process.

    • The remaining 50% is due either on the agreed project end date or upon project completion — whichever comes first.

    If needed, I also offer the option to split the final payment into up to two instalments. Just let me know if you'd like to arrange a custom payment plan.

  • To get started, I’ll need your:

    • Branding: logo, fonts, colour palette (with HEX codes)

    • Photography: high-res, brand-aligned images

    • Copy: finalised website copy for all pages

    If you don’t have these yet or you’re needing to glow-up your branding, photography, or copy, I can support you with that too. Just let me know, and I’ll tailor your package to include what you need.

    I’ll also invite you to create a Pinterest board to share your visual inspiration. This helps me get a feel for your style, energy, and the magic you want your online home to hold.

    This is a collaborative process, but don’t worry, I’ll guide you every step of the way.

  • Copywriting is not included in the packages however I do offer strategic, SEO-rich, website specific copy at an additional cost.

  • From a photographer’s pov, high quality, on brand images are essential to creating a high-impact, website that converts.

    A brand photoshoot is key to helping your dream clients connect with you and your brand.

    If you need assistance finding an aligned photographer in your area or if you’d like support in establishing a creative direction for the photoshoot, I can help - let's chat!

  • We can absolutely add to your website after launch. Simply reach out and I can provide an estimate at my hourly studio rate exclusive to previous clients.

  • Absolutely, I believe this is one of the main ways my service positively differs from other designers and one of the main reasons I use Squarespace too. I want you to feel empowered and confident in maintaining your site.

  • Most projects take around 2–6 weeks from start to finish, depending on your project’s scope and how quickly we can collaborate on content and feedback. I’ll provide a clear project timeline upfront.

  • I offer affordable web design packages tailored to your needs and goals. Most projects fall between $3,500 – $8,000 AUD, depending on your site’s size, complexity, and custom features. I’m happy to provide a personalised quote after learning more about your project.

  • I typically book projects around four weeks in advance. It’s best to get in touch as soon as you start considering a designer, especially if you have a specific deadline in mind. The earlier we connect, the better I can reserve your spot in my schedule.

Have more questions?

If you have any questions that aren’t answered above, please don’t hesitate to shoot me an email.

Tablet displaying "The Brand Clarity Playbook" on a white table with wireless headphones and a decorative plant.

Unlock the key to building a powerful brand that magnetises dream clients.

THE BRAND CLARITY PLAYBOOK

Ditch the generic strategies and unlock a brand that’s as brilliant and original as you are. For heart-led, ambitious women ready to elevate and lay the foundation for a brand that’s not only aligned and purpose-driven but infused with the heart and soul of who they truly are.