Stunning Websites,
Soulful Brand Coaching,
& Storytelling Photography

FOR FEMALE FOUNDERS READY TO EMBODY THEIR NEXT LEVEL OF GROUNDED SUCCESS
WHILST THRIVING IN A BUSINESS THEY LOVE AND A LIFE THEY’RE BUILDING IT ALL FOR.

BRANDING & WEBSITES
COACHING & PHOTOGRAPHY

A woman with glasses and long hair laughing, holding a phone, standing next to a stone wall outside.

BRANDING, WEBSITES
COACHING & PHOTOGRAPHY.

FOR THE FEMALE FOUNDER READY TO EMBODY HER NEXT LEVEL OF GROUNDED SUCCESS - THRIVING IN A BUSINESS SHE LOVES AND A LIFE SHE’S BUILDING IT ALL FOR.

Laptop on a table displaying a website for a hospitality business, featuring images of a building, a pool, and drinks, with a background of artwork and a hanging lamp in a cozy home setting.
Laptop on a wooden table displaying a website for Flourish Lane, with a woman smiling, alongside a closed black and white book.
An iPad displaying a document titled "The Brand Clarity Playbook" with an image of a person working on a laptop, glasses, and a mug on a table, alongside white headphones and a vase with dried branches on a white surface.
A person lifting a child on their shoulder outdoors, against a rocky background, in black and white.
A woman practicing yoga performs a bridge pose on a dark exercise mat in a room with minimal lighting.

Your business is growing, your vision is evolving, and you’re making waves with your soul work…

… it’s time for your
BRAND& WEBSITE
to reflect that.

WHERE SOUL MEETS STRATEGY AND STORY MEETS STYLE

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WHERE SOUL MEETS STRATEGY AND STORY MEETS STYLE //

Work With Me

LET’S ELEVATE YOUR BRAND & WEBSITE SO YOU CAN EXPAND YOUR IMPACT & YOUR INCOME

For the big-hearted female founder ready to embody her next level of grounded success and grow her business with next level clarity, and confidence so she can thrive in the life she’s building it all for.

A woman with long brown hair, glasses, and a black shirt, smiling while looking at her open laptop on a rustic wooden table outdoors. There are notebooks, a smartphone, and a hat on the table, with a green leafy background.

BRAND and
BIZ COACHING

FOR DEEP CLARITY + STRATEGIC ACTION

Feeling stuck, spinning your wheels, second-guessing your moves, or maybe you’re sitting on big ideas that you don’t quite know how to bring to life? I see you.

As your Wingwoman, I’m here to help you reconnect to your vision, cut through the noise, and map out an aligned strategy that feels good… and actually works!!

Whether it’s a focused 90-minute ‘Biz Brainstorm’ session or a 6-week deep dive, you’ll walk away feeling clear, confident, and ready to make bold, intentional, strategic moves in your business that help you thrive in the life you’re building it all for.

CREATIVE CLARITY STARTS HERE
CREATIVE CLARITY STARTS HERE
A MacBook laptop displaying a website titled 'Holistic Coaching for Creatives' on a light wooden round table, with a black and white book behind it. The website features a smiling woman with blonde hair.

SQUARESPACE
WEBSITE DESIGN

FOR WEBSITES THAT CONNECT + CONVERT

Let’s build an online home that feels undeniably you - rooted in your vision, rich in your story and style, and so aligned that it’s a no-brainer for your dream clients to say a big, bold ‘hell yes’ to you and your offerings.

Whether we’re starting from scratch or breathing fresh life into a site that no longer matches where you’re headed, I bring soul and strategy to every page.

You won’t just have a stunning website. You’ll have a UX-rich, SEO-smart online home that flows effortlessly, converts intentionally, and works hard behind the scenes… even while you sleep!

YOUR DREAM WEBSITE STARTS HERE!
YOUR DREAM WEBSITE STARTS HERE!
A black and white photo of a person lifting a child and holding them upside down against rocky background.

STORYTELLING PHOTOGRAPHY

FOR CREATIVE WOMEN, BRANDS + FAMILIES

I capture beautiful, timeless images in a documentary style with an editorial edge. Photos that evoke emotion, memory, and a deep sense of connection. The kind that tell a story, your story, for generations to come. 

Whether you want to capture the essence of your brand, get powerful headshots, a retreat, workshop, small wedding, or a season of your family, I’m here to capture images that connect and tell your story.

For me, it’s never about perfection - it’s about the real, raw, relatable stories… the moments of magic, captured in a photograph and held forever.

EXPLORE PACKAGES
EXPLORE PACKAGES
A woman with long wavy hair wearing a beige wide-brimmed hat and a light-colored button-up shirt, smiling at the camera against a dark textured background.

MEET your DESIGNER

BRAND + BIZ STRATEGIST, WEBSITE DESIGNER, MINDSET COACH, PHOTOGRAPHER. YOUR BIZ WINGWOMAN!

Hey, I’m Ffion. Friends call me Ffi so, I insist you do the same!

I support heart-led, female founders grow purposeful brands through intentional design, soulful strategy, and storytelling photography that reflects the heart of their work.

With 20+ years in the theatre, marketing, design, wellness, and small business world, I bring a rare blend of big-picture thinking, a designer’s eye, a coaches heart, and marketing smarts to every project.

Whether you’re launching, evolving, or just feeling stuck, I’m here to bring clarity to your vision, confidence to your message, and ease to your next steps, so your online presence finally matches the brilliance of you and your work.

And, my biggest work - and highest calling is being the Mother of my two wild-hearted and wonder-filled daughters.

GET TO KNOW ME →
GET TO KNOW ME →
  • Website Design for The Brueys - Boutique Hospitality Brand - creating Ski and Surf experiences in Japan and Bali, Restaurants and Bars in Japan, Ski and Snowboard rental service in Japan, Offering Yoga Retreats in Japan & selling Brand Merchandise.
  • Website Design for Shan Kennedy - Artist, Neuroscientist, Physiotherapist, and Coach
  • Website Design for Domestic Violence Survivors Charity/NFP
  • Flourish Lane Website Design Portfolio for Ffion Petrie Jones Creative Studio
  • Website Design for Eleanor Perkins of Embracing The Breeze - Wellbeing Coach for Mothers -
  • Woman carrying child on shoulders in front of rocky background, black and white.
  • Photo of woman in a yoga pose from a shoot for a neurological, mindful and movement brand
  • Three women wearing athletic outfits stand together smiling. One wears a light purple sports bra and shorts, another wears an olive green set, and the third wears a black set. They all have white sneakers and socks.
  • Pregnant woman standing on a beach with ocean waves and a sunset sky.
  • Person in a sparkling silver dress raising both arms in a victory pose during an indoor event.
  • Four women standing with their hands over their hearts around a fire pit outdoors, with a scenic landscape in the background.
  • • Behind-the-scenes of Tiny Beautiful Things theatre production in Byron Bay
  • Group of six women posing together, wearing sunglasses and workout apparel, holding drinks, in a clothing store setting.
  • A pregnant woman holding her belly with both hands, wearing a beige sweater and white undergarment, outdoors with blurred natural background.
  • Director Annouska Gammon in rehearsals for Tiny Beautiful Things for Bangalow Theatre Company - Byron Bay
  • • Behind-the-scenes of Tiny Beautiful Things theatre production in Bangalow
  • Actor in rehearsal for Bangalow Theatre Company's production of Tiny Beautiful Things
  • Person wearing black sports attire with a butterfly tattoo on their left forearm.
  • Person in black workout attire doing a plank exercise on a gray background.
  • A woman in a floral dress walking barefoot on a forest path, holding a baby and a little girl's hand, in black and white.
  • Black and white photo of a person holding another person's hands, conveying comfort and support.
  • A woman with long hair holding a microphone, standing in an indoor setting with large plants, wearing a black top and red pants.
  • Two women smiling for a photo while another person takes the picture with a smartphone.
  • Woman posing for a photo shoot against a textured wall, while another woman takes her picture.
  • Person in athletic wear performing a squat
  • Young boy with wet hair smiling outdoors with a rocky background.
  • A woman with two children standing on a beach at sunset, the woman holding a young girl and a boy standing next to her.
  • A young girl holds an adult's hand, with part of the adult's arm and torso visible. The girl is looking down, and they appear to be outdoors.
  • A young girl with wet hair is smiling and swimming in a body of water with rocks in the background.

  • “The BEST decision and investment I’ve made this year. Ffion just designed my entire business website and I could not be happier with the outcome. Our bookings have increased, and for the first time, our website truly feels like our brand, down to the very last detail. She absolutely knocked it out of the park. Intuitive with her design, creative, bold, collaborative, and completely detail-obsessed in the best possible way. She guided every step like a boss and made the whole process feel seamless. You make beautiful things, Ffi. You have exquisite taste, incredible vision, and a real knack for knowing exactly what’s needed. I finally feel proud to send guests to our website as it reflects who we are, and that matters. Worth every penny. I cannot recommend her highly enough."

    - KATE + ADAM BRUEY
    ‘The Brueys’ - Boutique Hospitality Group, Japan & Bali

  • "I absolutely LOVE the whole site! You’ve brought it together so, so well. I love it so much - you are f*#%ing amazing at what you do Ffi! This journey has been incredible for my growth - not just for my business but also for my self belief. I’m so grateful I chose you to bring my website to life.”

    - SHAN KENNEDY
    Reiki Healer & Neurological Physiotherapist, Artist & Mother.

  • "Collaborating with Ffi on my website refresh has been an absolute joy! Right from the start, her reassuring presence and understanding made the entire process smooth sailing. Ffion's professionalism, empathy, and efficiency were evident at every step, making the journey enjoyable and productive."

    – LAURA PIKE
    Creative Empowerment Coach

  • "I LOVE IT SO MUCH! The way you’ve translated my vision from a feeling to something truly tangible is beyond amazing. This whole process has made me realise that I’m SO READY for all that's to come... in life and in business."

    – ELEANOR PERKINS
    Soulful Support for Busy Mums

  • "Working with Ffi as a photographer was a such a joy. She did just the right amount of directing and allowed us to do our thing whilst capturing the magic in that. The images she captured are gorgeous and I’ll cherish them forever."

    – JESS KRAUCHER
    Head of Community LSKD

  • "Ffi brought all my visual dreams to life. I hired Ffi as the photographer for the launch of my athleisurewear company - TAW Collective and its debut collection and she nailed the brief! I can't wait to keep using her for future shoots."

    – ANNA ROSE RICHARDSON
    Founder and Director of TAW Co.

Tablet displaying "The Brand Clarity Playbook" on a white table with wireless headphones and a decorative plant.

UNLOCK the KEY to BUILDING a MAGNETIC BRAND THAT DEEPLY CONNECTS with
DREAM CLIENTS.

THE BRAND CLARITY PLAYBOOK

Ditch the generic strategies and unlock a brand that’s as brilliant and original as you are. For heart-led, ambitious women ready to elevate and lay the foundation for a brand that’s not only aligned and purpose-driven but infused with the heart and soul of who they truly are.

DOWNLOAD YOUR FREE GUIDE →
DOWNLOAD YOUR FREE GUIDE →

WEBSITE DESIGN

·

BRANDING

·

PHOTOGRAPHY

·

BUSINESS COACHING

·

CREATIVE DIRECTION

·

WEBSITE DESIGN · BRANDING · PHOTOGRAPHY · BUSINESS COACHING · CREATIVE DIRECTION ·

⇨ a BRAND that feels like you… the next level you
⇨ a WEBSITE that magnetises dream clients
⇨ MESSAGING that moves them into action
⇨ PHOTOGRAPHY that deeply connects

WITH THE CLARITY AND CONFIDENCE TO SHOW UP, SHARE YOUR WORK AND THRIVE IN A BUSINESS YOU LOVE AND A LIFE YOU’RE BUILDING IT ALL FOR.

A woman with long hair wearing a beige hat, white shirt, and white pants practicing yoga or meditation while sitting on a stool against a brown textured wall.

IMAGINE having…

Imagine having…

IMAGINE having…

⇨ a BRAND that feels like you… the next level you!
⇨ a WEBSITE that magnetises your dream clients
⇨ MESSAGING that moves them into taking action
⇨ PHOTOGRAPHY that deeply connects with them

Let's make magic →
Let's make magic →

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