A woman with long brown hair smiling and holding a gray coffee mug, sitting at a table with a silver MacBook laptop in a cozy cafe or workspace with wooden walls and a window.

Aligned Branding,
Magnetic Web Design &

Storytelling Photography

YOU’RE NOT HERE TO PLAY SMALL OR BLEND IN.

I’M YOUR WINGWOMAN FOR BUILDING A BRAND AND WEBSITE THAT REFLECTS YOUR BRILLIANCE, MAGNETISES DREAM CLIENTS, AND WORKS BEHIND THE SCENES — SO YOU CAN FOCUS ON THE WORK THAT LIGHTS YOU UP AND STILL HAVE SPACE FOR THE THINGS (AND PEOPLE) THAT MATTER MOST.

Your business
is growing, you are evolving & you’re making waves with your soul work.

A person practicing yoga indoors, lying on a mat with one leg lifted straight up and the other knee bent, performing a shoulder stand pose.

It’s time for your brand & website to reflect that.

Woman sitting cross-legged and practicing yoga or meditation indoors near a large window with a view of trees outside.

Hey! I’m Ffion.

Friends call me Ffi so, as you’re here, I insist you do the same.

I’m the big-picture thinker with a designer’s eye, a coaching lens, and the marketing smarts to back it all up - here to help you bring your bold and beautiful ideas to life.

I’m not your regular designer, photographer or coach. This isn’t just about aesthetics and pretty visuals - though, I do love beautiful things! I’m here to weave soul and strategy, story and stunning visuals to help you uncover your vision, clarify your mission, align with your values and, amplify your unique voice to create a brand and website that doesn’t just look stunning but feels right and truly connects with your dream clients.

My mission is to see more women growing purpose-driven brands that support them in building a sustainable business, and life, they thrive in… without missing the moments, with people, that matter most.

GET TO KNOW ME

WHERE SOUL MEETS STRATEGY

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WHERE SOUL MEETS STRATEGY //

Close-up of dark green tropical palm leaves with a glossy surface.

Whether you’re a seasoned founder ready to take your brand to the next level or you’re just getting started & craving rock-solid foundations, you’ve landed in the right spot.

WHERE STORY MEETS STYLE

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WHERE STORY MEETS STYLE //

Work With Me.

Below are all the ways we can currently work together but, if you don’t see what you’re after, let’s chat as I can create a bespoke package just for you.

Tablet displaying 'The Brand Clarity Playbook' on a desk with wireless headphones and decorative plant.


BrandMagic

// FOR BRANDS WITH SOUL

Where brand strategy meets creative alchemy.

In one powerful week, we’ll clarify your vision, values, voice & vibe to craft a cohesive brand that feels aligned, elevated, and unmistakably you - rooted in purpose, brought to life with soul.

Find out more →

Web design presentation of Shan Kennedy Art, featuring computer, laptop, and smartphone screens displaying art workshops and fine art prints. Background shows a woman on a beach with a painting.


WebsiteGlow-Up

// FOR WEBSITES THAT WOW

Your brand’s evolved - it’s time for your website to catch up. This two-week design experience blends strategy, story, and SEO-smarts to give your site the refresh it’s been craving. Think elevated visuals, intuitive flow, and copy that connects… all wrapped up in one effortless, DFY package.

Find out more →

Woman smiling and pointing a camera toward the viewer, standing in front of green leafy plants.


Photography

// FOR STORYTELLING IMAGES

From the soul of your business to the raw beauty of motherhood, I create images that tells a story. The kind that’s felt as much as it’s seen. Whether it’s your brand, a retreat, a production, or a season of life, these are the moments that move, connect, and last long after the camera’s gone.

Find out more →

Woman smiling and gesturing while using a laptop outdoors


CreativeCoaching

// FOR ALIGNMENT + ACTION

For the woman entering her next season of business, creativity, and/or life. Whether through a single 90-min deep dive or a 6-week journey of realignment and expansion these sessions are designed to help you feel clear, grounded, re-inspired, and ready to take aligned action.

Find out more →

DREAM CLIENTS + THEIR KIND WORDS

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DREAM CLIENTS + THEIR KIND WORDS //

  • Website display of Women's Justice League on laptop, desktop, and mobile screens, showing a message about providing support to domestic violence survivors. URL: www.womensjusticeleague.com
  • Website mockup of Shan Kennedy Art displayed on various devices, featuring creative workshops and fine art prints with a beach scene.
  • A computer monitor, laptop, and smartphone displaying a website design for "Embracing the Breeze," offering soulful support for busy moms. The website features a calming ocean image, text about "The Calm Collective," and a five-day challenge for reducing stress. The website URL is embracingthebreeze.co.uk.
  • Screenshot displaying the Flourish Lane website on various devices, showing a smiling woman, floral graphics, and text about holistic coaching for creatives. Website URL is flourishlane.com.au.
  • Group of six women posing together, wearing sunglasses and workout apparel, holding drinks, in a clothing store setting.
  • Director Annouska Gammon in rehearsals for Tiny Beautiful Things for Bangalow Theatre Company - Byron Bay
  • Photo of woman in a yoga pose from a shoot for a neurological, mindful and movement brand
  • • Behind-the-scenes of Tiny Beautiful Things theatre production in Byron Bay
  • Woman carrying child on shoulders in front of rocky background, black and white.
  • Candid photoshoot between actors rehearsing scene from Tiny Beautiful Things
  • Actor in rehearsal for Bangalow Theatre Company's production of Tiny Beautiful Things
  • A woman with long hair holding a microphone, standing in an indoor setting with large plants, wearing a black top and red pants.
  • • Behind-the-scenes of Tiny Beautiful Things theatre production in Bangalow
  • Two women smiling for a photo while another person takes the picture with a smartphone.
  • Three women wearing athletic outfits stand together smiling. One wears a light purple sports bra and shorts, another wears an olive green set, and the third wears a black set. They all have white sneakers and socks.
  • Person in black workout attire doing a plank exercise on a gray background.
  • Person in a sparkling silver dress raising both arms in a victory pose during an indoor event.
  • Woman posing for a photo shoot against a textured wall, while another woman takes her picture.
  • Woman in athletic wear posing indoors against a plain background with light patterns.
  • Person in athletic wear performing a squat
  • Person wearing black sports attire with a butterfly tattoo on their left forearm.
  • Black and white photo of a person holding another person's hands, conveying comfort and support.
  • A woman in a floral dress walking barefoot on a forest path, holding a baby and a little girl's hand, in black and white.
  • Pregnant woman standing on a beach with ocean waves and a sunset sky.

  • "I absolutely LOVE the whole site! You’ve brought it together so, so well. I love it so much - you are f*#%ing amazing at what you do Ffi! This journey has been incredible for my growth - not just for my business but also for my self belief. I’m so grateful I chose you to bring my website to life.”

    Shan - Shan Kennedy Art
    Artist, Coach, Therapist, Neuro-nerd

  • "Collaborating with Ffi on my website refresh has been an absolute joy! Right from the start, her reassuring presence and understanding made the entire process smooth sailing. Ffion's professionalism, empathy, and efficiency were evident at every step, making the journey enjoyable and productive."

    Laura - Founder, Flourish Lane
    Wellbeing Coach for Creatives

  • "I LOVE IT SO MUCH! The way you’ve translated my vision from a feeling to something truly tangible is beyond amazing. This whole process has made me realise that I’m SO READY for all that's to come... in life and in business."

    Lel - Embracing The Breeze
    Soulful Support for Busy Mums

  • "Working with Ffi as a photographer was a such a joy. She did just the right amount of directing and allowed us to do our thing whilst capturing the magic in that. The images she captured are gorgeous and I’ll cherish them forever."

    Jess Krausher
    Head of Community lululemon APAC

  • "Ffi brought all my visual dreams to life. I hired Ffi as the photographer for the launch of my athleisurewear company - TAW Collective and its debut collection and she nailed the brief! I can't wait to keep using her for future shoots."

    Anna - Founder TAW Collective
    Athleisure Wear Brand

The free guide to building your brand with soul & strategy.

Uncover your brand’s vision, values, voice and vibe so you can clearly and confidently, connect and communicate with your dream clients so they book YOU, over anyone else.

This is your first step towards your dream website…

Tablet displaying "The Brand Clarity Playbook" on a white table with wireless headphones and a decorative plant.

Free Guide

Imagine having…

⇨ a BRAND that feels like you… the next level you!
⇨ a WEBSITE that magnetises your dream clients
⇨ MESSAGING that moves them into taking action
⇨ PHOTOGRAPHY that deeply connects with them

And, best of all, you’ll have the CLARITY & CONFIDENCE to show up, share your soul work, and build a business that supports the life you’re here to thrive in.

Person sitting on a chair with one leg crossed over the other, reading a newspaper in a bright room with wooden flooring and a table set for breakfast.
A smiling woman with long brown hair holding a gray coffee mug, sitting at a table with a silver MacBook laptop in a cozy cafe or coffee shop.

Let’s stay connected

View fullsize Our big gal turned nine. NINE! 🥹 Which means I’m nine too! Nine years ago she made me a mum. And I became instantly blessed. And completely obsessed. With her. With being her mum. With learning (and unlearning) the kind of mum I wanted to be.
View fullsize It’s Willow’s world and we’re all just living in it! 💫 This weekend, our baby girl turned six. SIX!!!! Six wild and wonderful dances around the sun with this magic soul 💖 I’m fine. I’m so fine! 😭 Her only requests
View fullsize Happy Easter, honey buns 🐣 Gotta say, I’m wayyy more into playing the Easter Bunny than Santa! 😜🐰😉 It really does keep getting better and better (in case any of my toddler-mum friends running on no sleep and mid full-feral choccie crashes
View fullsize More rehearsal shots with the phenomenal cast of @bangalow_theatre_co’s production of TINY BEAUTIFUL THINGS – directed by the incredible Anouska Gammon 💫 (bc I just can’t help myself, there were too many magic moments captured to n
View fullsize … This last month I had the honour of taking rehearsal shots for @bangalow_theatre_co’s production of TINY BEAUTIFUL THINGS, directed by the incredible Anouska Gammon 💫 Now playing at The Drill Hall Theatre @thedrilltheatrecompany A s

@ffionpetriejones