Why Your Website Isn’t Working (And How to Fix It Without Burning It All Down)
If you’ve been feeling that quiet ick every time you share your website link… you’re not imagining it.
And you’re definitely not alone.
So many heart-led women hit a point in business where their website simply doesn’t match where they are anymore.
You’ve evolved. Your work has deepened. Your prices have risen (or they should have!)) Your confidence has grown.
But your website is still sitting back there in 2022 when you spent all those late nights DIY’ing… hoping no one looks too closely.
Here’s the truth no one tells you:
A website doesn’t stop working because it’s “ugly.”
It stops working when it no longer reflects your brand’s evolution.
Let’s walk through the 5 reasons your site might not be converting, and exactly how to fix each one.
1. Your Brand Has Evolved (But Your Website Hasn’t)
Your brand isn’t the same as when you started. Your visuals, tone, niche, confidence, and clarity have all expanded.
But your website still speaks to:
an older version of your skillset
a smaller version of your vision
a past version of what you offer
The Fix:
Revisit your brand strategy - your vision, values, voice, vibe, and dream clients.
This is exactly why my Brand Magic week exists… to realign the soul of your brand so your website actually reflects where you’re heading.
2. Your Copy Isn’t Doing Any Heavy Lifting
Design matters… but copy is what sells.
If your copy is vague, fluffy, overly complicated, too “cute,” or trying to speak to everyone, your dream clients won’t feel seen.
Your copy needs to:
speak to real desires
reflect the transformation you offer
position you as a trusted expert
guide people clearly toward the next step
The Fix:
Rewrite your homepage copy with these 3 prompts:
What is the #1 desire your dream client has right now?
What are they afraid of?
What do they need to believe to say YES to working with you?
If writing isn’t your thing, let’s chat because writing is my thang!!
3. Your Site Structure Isn’t UX-Friendly
Here’s where most DIY sites fall apart. They’re cluttered, confusing, overwhelming, or visually noisy.
Your dream clients shouldn’t have to:
✖️ Guess where to click
✖️ Hunt for your offers
✖️ Scroll through endless text
✖️ Try to understand what you actually do
The Fix:
Your website should follow one simple rule: Make their decision a no-brainer!
That looks like:
clear navigation
generous spacing and breathing room
obvious CTAs
simple layout (luxury = spaciousness)
strategically guiding the eye down the page
4. Your Website Isn’t SEO-Smart
SEO is not scary, it’s simply CLARITY. It’s HOW dream clients discover you on Google and in AI search tools like ChatGPT.
If you don’t have:
clear page titles
keyword-aligned meta descriptions
keyword-rich H1 headings
image alt text
blogs (Google loves fresh content!)
… your website will struggle to rank.
The Fix:
Choose 1–2 keywords per page and optimise intentionally.
5. You Don’t Have a Clear Offer Path
If your website doesn’t guide your audience through your offer ecosystem, you will lose them.
Your site must create clarity around:
what you offer
who each offer is for
when someone should choose one offer over another
the transformation they receive
The Fix:
Create an intentional “Choose Your Journey” section on your homepage or services page.
The Real Fix? Your Website Needs to Grow With You
Your website isn’t meant to stay the same.
You’re a multi-passionate, purpose-driven woman building something beautiful and brave.
Your online home needs to match that energy.
If you’re craving a website that feels aligned, elevated, strategic, and totally YOU…
CHECK OUT - WEBSITE ALCHEMY: the Ultimate Web Design Experience where I craft a stunning, strategic, SEO-smart website that you’re proud to share with dream clients and has them saying “This is it! She gets it. I’m In”
Need a glow-up? A rebuild? or A simple, SEO-smart one page site? I’ve got you - let’s chat!
With loving gratitude,
Ffi xo